Web Marketing

What is Web Marketing?

Online Marketing is application of Internet and associated technologies to attain the organization's marketing objectives.

Web Marketing is about the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a service or product, offer information to potential clients and to reach different geographical areas and specific niche markets.

CLIENT focused marketing is the key for success of any organization. Focusing on customer wants and needs will assist a company to satisfy really to delight its clients better and efficiently. Due to the fact that getting a brand-new customer is pricey than keeping the existing customer, Building close relationships and keeping existing clients is really important.
Online marketing is best utilized in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is extremely essential.

Internet Marketing Tools

Search Engine Marketing

Online search engine marketing is necessary because 85% of Internet internet users utilize online search engine to find new sites. Research study reports reveal that the majority of online purchases originate from online search engine. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of search engine traffic.

E-mail Marketing

Email marketing can be utilized to drive sales, supply consumer service and to build close relationships with the consumers. Email marketing is an expense reliable Internet Marketing tool and the outcomes can be quickly determined. If we are to rent an E-mail list from an outside source the response rates will be around 1 %.

Affiliate Marketing

This is called the revenue sharing company model. Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk totally free and cost efficient advertising since you pay just for performance. Affiliate marketing allows services to reach niche markets in a more cost efficient manner.

Banner Advertising

When its introduce for the first time in 1994, banner advertising was very much popular and click through rates were around 25%. At present we can't anticipate a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). The conversion rates are not acceptable banner marketing still considers as an efficient branding tool.

Viral Marketing

Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of information about new sites.

Promotion

Publicity is about creating awareness, building trust and trustworthiness. Online news release circulation plays the primary role in this.

Search Engine marketing is important due to the fact that 85% of Internet web surfers utilize search engines to find new sites. Email marketing can be utilized to drive sales, offer customer service and to build close relationships with the consumers. Email marketing is a cost effective Internet Marketing tool and the results can be quickly determined. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of details about brand-new websites.