Web Marketing







What is Online Marketing?


Web Marketing is application of Internet and associated technologies to accomplish the company's marketing goals.


Web Marketing is about the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a product and services, provide info to potential clients and to reach various geographical regions and niche markets.


CLIENT centered marketing is the secret for success of any company. Concentrating on client needs and wants will assist a company to please really to thrill its customers more effectively and effectively. Structure close relationships and retaining existing clients is very important since acquiring a brand-new consumer is costly than keeping the existing client.
Web marketing is best utilized in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is very essential.


Web Marketing Tools


Search Engine Marketing


Due to the fact that 85% of Internet surfers use search engines to discover brand-new sites, search Engine marketing is essential. Research study reports reveal that most of online purchases originate from search engines. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of search engine traffic.



Email Marketing


Email is the most popular online activity. According to the research study findings 96% online users utilize E-mail. E-mail marketing can be used to drive sales, provide customer care and to construct close relationships with the consumers. Email marketing is a cost effective Internet Marketing tool and the results can be easily measured. We can anticipate a greater action rate around 10-- 15% from an internal E-mail list. Online Video Marketing , if we are to rent an E-mail list from an outside source the response rates will be around 1 %.
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Affiliate Marketing


This is called the profits sharing service design. Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is run the risk of free and cost effective advertising because you pay only for performance. Affiliate marketing enables companies to reach niche markets in a more cost effective manner.


Banner Advertising


When its present for the first time in 1994, banner advertising was very much popular and click through rates were around 25%. At present we can't anticipate a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). The conversion rates are not acceptable banner advertising still considers as a reliable branding tool.


Viral Marketing


Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of details about new sites.


Publicity


Online Video Marketing

Publicity is about creating awareness, constructing trust and credibility. Online press release distribution plays the main role in this.


Browse Engine marketing is crucial due to the fact that 85% of Internet web surfers utilize search engines to find new websites. Email marketing can be utilized to drive sales, offer customer service and to build close relationships with the consumers. Email marketing is an expense efficient Internet Marketing tool and the results can be quickly determined. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of details about brand-new websites.

















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